About INNOVU Insurance

INNOVU Insurance is thoroughly Irish-owned and one of the largest and most progressive insurance brokers in the country. We specialise in the delivery of market leading solutions for our customers, through the innovative use of technology and close collaboration with insurers.

With over 100 years of combined insurance experience, we offer business, personal, and financial insurance solutions, protecting what matters most, to the people who matter to us – our customers.

At INNOVU Insurance, we do our utmost to provide the very best in customer service, niche insurance solutions, and expert advice. We do this through carefully chosen partnerships with industry leading brokers, who share our vision for ethics, culture, and ambition to grow and innovate.

Our Story

Built on a strong foundation of insurance industry experience, to date, we have brought together five leading insurance brokers.

Sheridan Insurances

In February 2019, INNOVU Insurance acquired Sheridan Insurances. Established in 1964, Sheridan Insurances established itself as a dominant insurance broker in the industry. Focused on corporate, SME, and personal customers, Sheridan Insurances held a strong presence, with offices located in Dublin, Kilkenny, and Wexford.

Wexford Insurance

In December 2019, Wexford Insurances, a significant equestrian insurance brokerage, was acquired by the INNOVU group. In addition to its specialist equestrian business, Wexford Insurances services the corporate, SME and personal insurance markets, further enhancing the specialist and expert solutions offered by INNOVU Insurance.

Goggin Insurance Brokers

In July 2021, Goggin Insurance Brokers were acquired by the INNOVU group. GIB is a leading insurance brokerage based in Newcastle West and Listowel. It has  a strong reputation among its Corporate, SME and Personal customers throughout Ireland. From small beginnings in Foynes, Co. Limerick in 1980, GIB has grown to become a leading provider of insurance services in the Mid-West and beyond.

Cullen Insurances

Cullen Insurances was the fourth acquisition by the INNOVU Group and took place in October 2021. Established in 1974 by Bill Cullen, Cullen Insurances has built a strong reputation nationally in the SME Corporate and personal space.

P. E. Kelly Insurances

October 2021, the INNOVU Group acquired P. E. Kelly Insurances. The business had built a strong reputation for providing affordable and bespoke insurance solutions, risk and claims management for their clients. P.E. Kelly Insurances has been providing General Insurance Services in Enniscorthy, Co. Wexford under the stewardship of Pat Kelly and staff since 1985.